Polar Bear Pitching gathers hundreds of participants from around the world every year to Oulu, an innovative city in Northern Finland. Unlike in all other pitching competitions, in Polar Bear Pitching there is no time limit. However, the entrepreneurs have to give their pitches while standing waist deep in ice cold water on a stage carved in the frozen Baltic Sea.


The idea of Polar Bear Pitching got its origin from Business Kitchen, universities’ entrepreneur hub that works as a community and as a location bringing together people from numerous fields of study and industries. University of Oulu, Oulu University of Applied Sciences, BusinessOulu and Business Kitchen have succeeded in creating together inspiring circumstances and innovative atmosphere where ideas are free to mingle, swap and take new forms in order to create something unique. The Polar Bear Pitching is a good example of what happens when there’s combined innovative people, trust for crazy ideas and tools and freedom to make things happen.

…If you want to find out more about the beginning of Polar Bear Pitching check out their blog.

The winner of this year’s ice-hole pitching competition Polar Bear Pitching is Virta Ltd., a company that offers loading services for electric cars in the most comprehensive web in Finland. Next time, it could be YOU! If you’re intrigued to try pitching in an ice-hole yourself: on 6-7th February 2018 you’ll have the chance!


Photos: Henri Luoma Photography